“The internationally renowned historian and higher education expert Professor Paul Zeleza will address the challenges of liberating African culture from colonial heritage and the necessity of challenging the current commodification, appropriation and extraction of African culture through an inequitable global economy that perpetuates global cultural and knowledge inequality. This demands that Africans establish a new and cultural economy that will focus on the interests of Africans , the producers of African cultures, and creatie new and more sustainable ways of doing business . By centring on cooperation among AFricas, rather than Western corporate interests, such alternative economic strategies must offer the next generation of Africans new paths to dignity, owership and self-reliance. “